Author: Rose Leadem / Source: Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation or an outdated image. Whatever the reason, it’s important to create a stellar brand that people will remember.
Because of internationalization, Raider changed its name to Twix. If you plan to grow internationally, it’s incredibly important to choose a brand name that’s adaptable and appealing to…
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