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    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Trending Tags

    • Digital Marketing
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      • Performance Advertising
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • DPAA Digital Out of Home EVERYTHING
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      cannabis programmatic advertising

      How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      100 most valuable brands in the world in 2021

      100 most valuable brands in the world in 2021

      Can this company disrupt the entire digital out of home advertising industry?

      Can this company disrupt the entire digital out of home advertising industry?

      The next generation of facial recognition powered advertising

      The next generation of facial recognition powered advertising

      3 Market Research Platforms for Startups and Small Businesses

      3 Market Research Platforms for Startups and Small Businesses

      Trending Tags

      • Social Media Marketing
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        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

      • Content Marketing

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

        The death of third-party cookies may be a blessing for retailers

        Daily Muslim

        YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

        An introductory guide to growth marketing

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          100 most valuable brands in the world in 2021

          100 most valuable brands in the world in 2021

          Can this company disrupt the entire digital out of home advertising industry?

          Can this company disrupt the entire digital out of home advertising industry?

          The next generation of facial recognition powered advertising

          The next generation of facial recognition powered advertising

          3 Market Research Platforms for Startups and Small Businesses

          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

          No Result
          View All Result
          CollectiveAudience
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          Top 5 Tips to Double Your Email Subscriber Conversions

          mm by Peter Bordes
          August 18, 2020
          118
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          Finding an effective email marketing strategy can get exhausting. How many times can you A/B test the headline before running out of catchy phrases?

          The key to creating drip campaigns that convert into paying customers involves more than creating careful copy within the messages — it’s also using the right digital systems and tools to support the campaign from a broader perspective. 

          RelatedPosts

          How To Grow Your Email List And Make More Affiliate Revenue

          How to Leverage SMS & Email Campaigns to Increase Revenue for your Business

          The 5 Email Drip Sequence to Win More Clients

          Trying to shoot your subscriber conversions into outer space? Get the exponential growth you’re looking for in your next marketing campaign with the help of these five tried-and-true conversion tips. 

          Below, we’re spilling the biggest secrets to email campaign conversion success. So read on, and get ready for these game-changers.

          1. Make Entering Their Email Address Easy

          A good first place to start is simply asking yourself: What is truly necessary to include in your email capture pop-up? Asking for a first and last name might seem like the right move because it gives you more opportunities to personalize the emails, but it’s not always the best thing to do. 

          Ideally, you want the simplest, most pared-back version of an email capture that you can create. According to Convertica, the fewer clicks needed to capture that email, the better your chances are that they’ll participate.

          When all you ask for are an email and a “submit” click, it’s just two quick steps to signing up that for your readers seem unreasonable to reject. 

          Internet users are looking for fast answers and instant gratification. Bogging them down with too many steps or instructions from the start is an easy way to lose their attention and your chance at converting them. 

          If you feel like the name is a crucial part of your marketing campaign, then leave it. But take out any excess. Zip code? Birthday? You can get that information later. Focus on just capturing their email for now.

          To prove that this streamlined strategy works, a study by Marketing Experimentals found that shorter email forms with fewer than five fields will convert 3% more often than a form that includes nine fields. That conversion rate might seem like a small number, but that 3% could make up a big group of people whose emails you don’t have. 

          2. Offer Tiered Subscription Plans

          Are you asking your site visitors to subscribe to an unknown schedule or amount of emails? 

          These days, everyone’s inbox is chock-full of messages. Inbox Zero has become a far-reaching goal. Your site visitors don’t want to agree to an email relationship with you if they don’t know what they’re signing up to receive. 

          That’s where tiered subscription plans come into the picture. You put the power in their hands. 

          Users are more likely to give up their info when you give them options because it feels like it’s their choice, not something you’re making them do. When creating your company’s tiered email subscription plans, you should consider offering:

          • 2-3 times weekly updates with specific offers and information
          • Weekly updates with one big offering
          • Monthly updates that summarize any promotions, news, or accomplishments worth sharing

          Even if your users wind up choosing the monthly message, you’ll still be getting your brand and name in front of more eyes. Building this kind of relationship lets things grow more naturally for users who are more hesitant to convert in the first place. 

          3. Utilize Social Media to Drive Conversions

          If you want to give your campaign a little extra push, think outside of the email! There are lots of potential conversions out there waiting to happen. All you need are some special tactics. One of these is social media.

          You can use platforms like Twitter or Facebook to drive your conversions. All you need to do is invite web users to join your email list. 

          From there, track where your traffic is coming from by creating a separate landing page for your social media followers. On this page, you also can offer laser-focused information that will pertain to this subset of followers for better conversion results. 

          4. Maximize Your Reach 

          So you have a decent email subscriber list — time to maximize your campaign reach. Two proven tactics include a partnered giveaway/ collaboration or QR codes in physical spaces.

          A giveaway or collaboration with another brand is an excellent way to get your company in front of a new audience with similar interests. You could offer a combo of free services or products from both you and the partner brand to take advantage of each other’s followers. If users want to enter the giveaway, they need to provide some basic info. Boom — you just converted a whole new audience.

          Another smart idea is integrating QR codes onto your physical business premises. The code will motivate visitors to interact digitally. Set up the QR codes so they will take users to a particular landing page that provides some insight before asking for an email. That way, you bring your offline audience online with you.

          5. Craft the Perfect Drip Campaign

          Finally, you’ll want to revisit the content you’ve included within the email. The most important? The welcome. The initial communication sets the tone for what’s to come and is often a make-or-break moment for new brands vying for a spot in someone’s inbox. 

          With this handful of new subscribers, you’ll want to make sure you’re engaging them. Put all of your focus into your welcome to create the most compelling message you can. 

          Be sure that this message touches on everything important about your offer but edit it ruthlessly for fluff that adds length. Keep it simple and streamlined.

          Bottom Line

          If you’re looking for a flawless email campaign execution strategy, we just gave it to you. By using all of the tactics outlined above, you can confidently expect to bring in a new wave of subscribers. Once you’ve got them on the hook, it becomes your job to keep them engaged with a solid welcome email and following messages.

          At that point, don’t feel surprised when the sales start rolling in by the day. That’s what a comprehensive, optimized, and targeted email campaign can do. 

          mp
          Peter Bordes
          Website | + posts

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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            https://collectiveaudience.co/author/oneqube/
            Hitting the Hashtag Micro-Community Goldmine with SocialAudience
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          Tags: Email marketingEmailconversion marketinglist building
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          mm

          Peter Bordes

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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