• Login
  • Register
  • Marketing
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Audience Strategy
Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
    • All
    • SMS Marketing
    • In The News
    • Marketing Events
    • Case Studies
    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Trending Tags

    • Digital Marketing
      • All
      • Performance Advertising
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • DPAA Digital Out of Home EVERYTHING
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      cannabis programmatic advertising

      How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      100 most valuable brands in the world in 2021

      100 most valuable brands in the world in 2021

      Can this company disrupt the entire digital out of home advertising industry?

      Can this company disrupt the entire digital out of home advertising industry?

      The next generation of facial recognition powered advertising

      The next generation of facial recognition powered advertising

      3 Market Research Platforms for Startups and Small Businesses

      3 Market Research Platforms for Startups and Small Businesses

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

      • Content Marketing

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

        The death of third-party cookies may be a blessing for retailers

        Daily Muslim

        YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

        An introductory guide to growth marketing

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          100 most valuable brands in the world in 2021

          100 most valuable brands in the world in 2021

          Can this company disrupt the entire digital out of home advertising industry?

          Can this company disrupt the entire digital out of home advertising industry?

          The next generation of facial recognition powered advertising

          The next generation of facial recognition powered advertising

          3 Market Research Platforms for Startups and Small Businesses

          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

          No Result
          View All Result
          CollectiveAudience
          No Result
          View All Result

          Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

          mm by Peter Bordes
          February 11, 2021
          84
          SHARES
          92
          VIEWS
          Share on FacebookShare on Twitter

          Viant Technology Surges in Trading Debut – Barrons
          Viant Technology stock rockets 85% after IPO – MarketWatch
          Viant CEO Explains Why Stock Popped 90% In Debut – AdExchanger

          • The IPO was upsized from the previous 7.5 million shares, expected to price between $19 and $21 per share.
          • BofA Securities and UBS Investment Bank are the book-running managers for the IPO. Canaccord Genuity, JMP Securities, Needham & Company, and Raymond James are the co-managers for the IPO.

          Article on CNBC by Megan Graham @MEGANCGRAHAM

          RelatedPosts

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          Viant Technology, the latest ad tech company to go public, saw shares pop more than 90% after the company launched its initial public offering Wednesday.

          Viant operates a demand-side advertising platform, or DSP, called Adelphic. It was priced at $25 per share, but opened at $44, and closed the day at $47.72. The company debuted on the Nasdaq under the symbol “DSP.”

          It’s the latest public entrant to a hot ad tech market. The company’s IPO comes roughly two weeks after digital ad company Taboola said it planned to go public via a merger with ION Acquisition Corp, a special acquisition corporation (SPAC). In December, sell-side advertising platform PubMatic also launched its IPO. And Kubient, another player, went public in August of last year.

          A recent note from MKM Partners said ad-tech IPOs have had a mixed track record in the public markets, but that there has been a resurgence lately with PubMatic and Magnite getting a “warm reception” from investors.

          Viant was launched by brothers Tim, Chris and Russ Vanderhook in 1999. The company acquired social networking company Myspace in 2011. Later that year it helped start connected TV platform Xumo, which was acquired by Comcast last year.

          Time Inc. bought a 60% stake in Viant in 2016, which Meredith acquired via its own acquisition of Time in 2018. The Viant founders took back control of the company in 2019.

          The company, which has about 300 employees, competes with players like The Trade Desk and with part of Google’s ad tech business. The software is used by marketers and their ad agencies to centralize buying, planning and measurement of advertising across channels like desktop, mobile, connected TV, streaming audio and digital billboards, the company said in its S-1 filing ahead of the IPO.

          Viant COO Chris Vanderhook said the company had a “tremendous” year in 2019 before getting hit by the broader Covid-related ad slowdown last year.

          “I would say the opportunity in front of us in the market is this programmatic opportunity,” he told CNBC in an interview Wednesday. “It is growing really fast, over 20% a year. However, the total U.S. ad market today is about $200 billion. Only about 40% of that is bought programmatically or through software.”

          Viant says its DSP is well-positioned as a “people-based” platform, versus one that’s based on cookies, which use personal data stored in your web browser. Google plans to deprecate its support for third-party cookies in its Chrome browser by next year >>> READ MORE

          mp
          Peter Bordes
          Website | + posts

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

          • Peter Bordes
            https://collectiveaudience.co/author/oneqube/
            Hitting the Hashtag Micro-Community Goldmine with SocialAudience
          • Peter Bordes
            https://collectiveaudience.co/author/oneqube/
            Use Link Listening To Power Your Social Audience Development Initiatives
          • Peter Bordes
            https://collectiveaudience.co/author/oneqube/
            How To Write Top Tweets
          • Peter Bordes
            https://collectiveaudience.co/author/oneqube/
            Social Audience Development Turns Sharks into Twitter Influencers
          Tags: adtechIPOViantAdelphicDSP
          Share34Tweet21Pin8Share6
          mm

          Peter Bordes

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

          Related Posts

          Why Amazon should enter into digital out of home advertising
          DPAA Digital Out of Home EVERYTHING

          Why Amazon should enter into digital out of home advertising

          April 24, 2022
          TripleLift makes first ever acquisition of 1plusX data for $150 million
          In The News

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          March 28, 2022
          cannabis programmatic advertising
          Programmatic Advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          March 4, 2022
          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns
          Performance Advertising

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          March 3, 2022
          Next Post
          Daily Muslim

          YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

          Subscribe

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

            Join over 200K subscribers!

            Categories

            • Contact or write for us
            • Digital Marketing
            • Social Media Marketing
            • Content Marketing
            • Audience Strategy
            • Marketing
            • Marketing Events

            Newsletter

            Get CollectiveAudience monthly newsletter direct to your inbox, sign up now.

              Join over 200K subscribers!

              © 2020 Collective Audience | Privacy Policy

              No Result
              View All Result
              • Marketing
              • Digital Marketing
              • Social Media Marketing
              • Content Marketing
              • Audience Strategy

              © 2020 Collective Audience | Privacy Policy

              Welcome Back!

              Login to your account below

              Forgotten Password? Sign Up

              Create New Account!

              Fill the forms below to register

              All fields are required. Log In

              Retrieve your password

              Please enter your username or email address to reset your password.

              Log In

              Subscribe For Latest Updates

              Sign up to best digital media & marketing news, informed analysis and insights on what matters to you.
              Invalid email address
              We promise not to spam you. You can unsubscribe at any time.
              Thanks for subscribing!