“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers’ attention on the platform.
As the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach. Users will also probably spend less time on Facebook, though Zuckerberg hopes the time they do spend on the platform will be “time well spent.” This means news feeds will likely start to show more pictures of your uncle’s dog and less Buzzfeed listicles.
How to continue reaching customers on Facebook
While nobody knows exactly what the impact of the news feed changes will be, there are certainly ways for businesses on Facebook to work with the new algorithm and continue reaching their customers through “meaningful interactions.”
Continue posting engaging, quality content that prompts comments
According to Zuckerberg, “meaningful interaction” means comments, comments, and more comments.
In his announcement, he wrote that “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
This means brands should create quality content focused on sparking conversations between users. Try including questions in your posts, or write about timely, relevant topics that users are sure to have an opinion…