Social media keeps on getting bigger and bigger. As it’s done so, it has become both more necessary for our businesses and significantly more complicated for everyone. With some brands trying to post on each platform multiple times per day, both brand and agencies alike have fallen back on marketing automation. Many have started focusing on pumping out as much good (or half-decent) content as possible and recycling the content at a later date.
This trend has been brought to a screeching halt by Twitter’s new spam rules, which were announced last month. It happened just as the dust was settling from the chaos of the Facebook Zero announcement, and in the middle of questions about Facebook’s and Instagram’s API. I can honestly say that I think this is the most I’ve seen actual social media marketers flipping out about what this means for our businesses, and brands are being directly affected, too.
Here’s the thing though. Crying over spilled milk does you no good. All you’ll do is end up wasting a lot of time and energy being frustrated when you should just adapt your strategy now.
We can help you do that. This post will go over actionable ways to deal with the new Twitter spam rules.
What Do The New Twitter Spam Rules Mean, Exactly?
If you’ve missed it, here’s what the new Twitter rules forbid:
- Social media tools, managers, and brands can no longer post the same tweet to multiple Twitter accounts. If one marketer is handling Red Lobster’s and Olive Garden’s account, they can’t share content between them.
- Even a single profile on Twitter can no longer re-post the same content over again on their own account. No duplicate content is allowed. This includes scheduling duplicate content far out in advance, which is a feature Twitter’s own TweetDeck had previously offered.
Twitter is doing this in order to crack down on spam and to sort through a lot of what I call “blackhole posting.” This is the phenomenon where brands just dump content onto the platform like people throwing ideas at the wall to see what sticks. The goal of these new rules is to make the platform more enjoyable for users and to cut through some of the clutter.
You should not try to find the smallest of technical loopholes around these rules, or use a tool that claims to be able to trick the system. Twitter marketing has changed, and we need to accept that.
This doesn’t mean, however, that Twitter marketing as we know it is dead. It’s still possible to get great results with Twitter and to even implement some amount of automation, but you need to know how and when to do this while following Twitter’s new rules.
Here’s what you can do…
Create Queued Content
Queued content with social media scheduling tools like Agorapulse is the best way to use marketing automation without breaking any Twitter rules. You can create “queues” of content that are completely ready to be posted, but are evergreen and can be saved for a later date.
Agorapulse takes the queue feature to the next level by allowing you to create categories for different types of queued content, and schedule which categories you want to go live when. This ensures that you don’t accidentally have six links to blog posts go out all in a row,…
