As a marketer, you look for every opportunity to get in front of the right people at the right time. This means adapting to how customers consume content. We are now seeing more marketers experimenting with AI and machine learning and incorporating them into their content strategies. In fact, several experts predict 2018 will be a big year for tech-enhanced experiences.
One area we’ve seen explosive growth in popularity is the use of chatbots. To explore the many questions we had on chatbots, we asked Cruce Saunders, Founder of [A], to join us for a recent #CMWorld Twitter chat. What follows are highlights from our discussion with Cruce.
How can brands use chatbots to help provide a better experience for their customers?
A1: Think of chatbots as another way to facilitate interactions that would normally involve more customer effort:
2) Content suggestions
3) Form fills