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When is the best time to post on Facebook? Well, unfortunately (or fortunately, depending on your perspective), there’s not one magic answer. Instead, in this video, Entrepreneur Network partner Neil Patel explains why the optimal time to post on Facebook is different for everyone: because everyone’s audience is different. If you are targeting customers in California, you probably shouldn’t be posting your content at the same time as someone targeting an audience in New York or Europe — even if your businesses are located in the same place.

Patel recommends using Facebook Insights, which shows when people are on Facebook by tracking the engagement on your page, to help you identify some likely times that…