As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing.
Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to work.
Of course, memorable content doesn’t automatically lead to conversions. But forgettable content amounts to time and energy you spend on work that doesn’t move prospects closer to making purchases.
Memorable content makes an impact on your audience members’ lives … and when they’re ready to buy something you offer, your product or service will be the only reasonable choice.
So when it’s time to edit an article into a winning presentation, where do you start?
Here are five smart strategies that help turn your drafts into memorable content.
1. Locate your goal
You should be able to succinctly state why you’re going to publish the piece of content you’re editing.
Identify how the article serves both your audience and your business. That statement won’t go directly in your text most of the time, but it helps influence the message you’ll communicate.
Your introduction should support your goal. It’s your chance to answer the unofficial question going through every reader’s mind when they look at the beginning of an article:
“Why should I care?”
When you present a taste of the most important information right away, it gives the reader confidence that they’ll get even more of what they’re looking for if they keep reading.
Then the rest of the article can reveal more compelling details that provide a payoff for the time the reader invested in your content.
2. Customize your message
When you have a goal in mind for a specific piece of content, it’s important to remember that other people in your niche might have the same goal for a piece of content they create.
That’s okay.
It should drive you to infuse your content with all the special qualities only you can provide.
Is there something about your topic that’s difficult for most people to understand, but you have a simple way of explaining it? Or, have you spent time mastering…
