YouTube lights up as the 2018 music festival season heats up! Literally.
It’s that time of year again. You know, when Facebook, Instagram, Twitter, YouTube, and pretty much every digital platform under the sun (no pun intended) becomes hijacked for two (very long) weekends by millennials – and those of us who like to pretend we’re millennials – oh-so-eager to show the world that they’re at the annual Coachella Valley Music and Arts Festival. Whether they do it as a rite of passage or with the hope of making you live vicariously through their boho chic desert adventures, the arrival of Coachella unquestionably marks the beginning of a full-on online video content deluge that lasts all festival season long.
Chart-Topping Uploads and Views
As to be expected, the largest spikes in content uploads and views in 2017 surrounded the festival’s two weekend-long events – with weekend number one (April 18, 2017, to be exact) peaking at 539 uploads and a total of 9 million views. But that doesn’t really tell the full story of Coachella on YouTube. In 2017 alone, there were 12,472 uploads related to the festival for a whopping 124 million total views. Sure, while the bulk of uploads and views took place in the immediate “halo” of the festival itself, the data actually tells a much bigger story if we look a bit closer: that online video content related to Coachella has a very clear “before, during, and after” life cycle.
The Fan Experience Timeline
Pre-Festival
So, what does that life cycle look like? In the lead up to Coachella, it’s not…
