Why I’m Attending the Largest Software Conference in the World

It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999.

That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce.

Why showing up matters

It’s easy in today’s connected world to hide away in your corporate cubicle or your home office, but long-lasting relationships and learning experiences that are beneficial to you or your business are created in real life.

Industry and networking events break you out of your environment to rub shoulders, hear stories and feel the energy, passion and innovation that makes a live event so successful. These events are also the places you get valuable insights into emerging trends in the industry and what some of the world’s leading trailblazing businesses are doing to innovate, grow and give back.

How big is Dreamforce?

One word sums it up. Enormous.

Last year there were over 170,000 people in San Francisco, with more expected this year. With over…