Why Lacoste Replaced Its Signature Alligator for Its New Polo Shirts

Lacoste is the latest company to find a creative way to use its platform and wide reach for good. To support wildlife conservation, the fashion brand has replaced its iconic alligator chest patch with 10 different animals.

Each of the 10 animals that appears in a new limited line of Lacoste polo shirts represents a threatened species. In partnership with the International Union for Conservation of Nature (IUCN), Lacoste only made 1,775 of these shirts, and the number…