Why Not Everyone Succeeds in Social Media Marketing
Social media (and digital) marketers are a dime a dozen.

They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever.

About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing social media/digital marketing. Some were given other opportunities, and some just couldn’t cut it.

I hate to see businesses fail and people give up. I know how much time, energy, love and money go into running a business. However, there are some who just are not cut out to be business owners in any arena.

Harsh, but true.

But let’s circle back to area of social media marketing. This is an area of marketing that take a lot of time – you have to dedicate time to always staying up-to-date with the latest changes (and there have been TONS in 2018 alone), what platforms people are using, and various ways to integrate into the overall business plan.

Some are good at it and some are just trying to keep their head above water. So, why is that? Here are five reasons social media marketers do not succeed – hopefully we can take these reasons and use them to show us how to succeed.

They do not take the time to educate themselves and fall behind.

Social media is ALWAYS changing (think Facebook this year alone!) and it is a lot to keep up with. If you are not dedicated to staying up on the latest trends, TOS (Terms of Service) changes and new features, you can bet your competitor is and they will take advantage of that. If you follow any of the big names in social media, you will see how they keep up with everything. Now, they may have a team that does it for them, but they do know what is going on.

Webcast,…