Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All you can optimize is the content you publish.
Andy responded, “I think we should just call it ‘indicating relevance.’ I always say this phrase. We should rename SEO ‘indicate relevance.’”
Tasty, eh?
Andy provided some precious and essential tips in that…
