Author: Joe Lazauskas / Source: The Content Strategist
This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants.
Things got really interesting, though, about one week before the festival, when they mentioned there was some extra studio time available. Did I want it? Of course. I’d already spent $400 at Top Man, and free time in a gorgeous studio overlooking the French Riviera doesn’t fall into your lap every day.
Quickly, I…
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