Don’t know exactly what resolutions you should have for your social media for 2018? Here are a few questions to help you develop your social media resolutions. There are 10 sections: Audience, Identify Your Why, Engagement, Content Creation, Platforms, Video, Images/Infographics, Keywords and Hashtags, Measurement, and Personal Accounts.
Audience
There’s a reason audience is at the top of this list! When you’re talking to someone, you need to know what is important to that person, and what their pain points are. If you have no idea who your audience is, here you go: 10 Free Tools to Help You Understand Your Social Media Audience. And here: Using Surveys to Define Your Target Audience.
Who is your audience? (And please don’t say everyone!)
What is the lifestyle of your audience? In other words, what do they do when they’re not buying your product or service?
How will you build a better target persona?
What type of language does your target audience use?
What will you do to better target your audience this year?
Where do you think your audience likes to hang out?
Do you hang out the same place your audience hangs out?
If you don’t hang out where your audience is, why not?
What is the best time or the best times to post for your audience?
Where in the world does most of your audience live? Yes, brick-and-mortars will have a more local audience, of course.
Identify Your Why
Social media isn’t a magic bullet. Social media is very good for branding and recognition, but it probably can’t replace all your forms of marketing. You’ll still want to meet some people in person, go to meet ups, or do other forms of marketing. So if you’re looking for sales, realize that social media does help to generate sales, but usually not immediately.
Why are you using social media? Fun? Business? Branding? The more specific, the better!
Will you use social media to build your business?
Will you meet some of your social media followers in person?
How have businesses similar to yours leveraged social media?
What expectations do you have of your social media?
Would you like to find collaborators with social media?
Do you have power partners? Would you like more power partners?
What are your top three reasons for using social media?
Looking back at your strategy for last year, have your reasons to use social media changed?
How will you decide if you’ve been successful on social media?
Engagement
When I co-teach with Alyson Harrold (at UC Berkeley Extension, the students want to know how to engage on social media more than anything else. So I wrote this to help them (and maybe you): How to Engage on Social Media the Complete Guide. And I really like Coschedule, so here’s their 30 Social Media Engagement Tactics That Will Boost Shares And Conversions.
On a scale of 1-10, how much will you focus on engagement this year?
If your engagement was low last year, how will you create more engagement?
Are there any hashtags you could use to create more engagement?
Which hashtags will you use to increase your followers and engagement?
Do you repost from those who follow you?
Do you use the 80/20 rule (80% other people’s content/20% your own content)?
Will you thank people for sharing your posts in order to create more engagement?
Will you tag the people you write about in your posts to help increase engagement?
Will you participate in TweetChats to help your engagement on Twitter?
Could you use a Facebook group to increase your engagement on Facebook?
Content Creation
Content creation has become more important than ever. And if you don’t believe me, how about this post from SalesHub: Why Content Strategy is Important? I look at the blog as the torso, or body, of your efforts, with all the social media platforms as the…
