Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking algorithm, A9.
To boost your product’s visibility on Amazon here are 11 tactics that can surely raise your conversions and will help to improve your ROI.
1. Make products available for Amazon Prime.
Amazon’s revenue from prime members extends well beyond subscription fees. Recently, it was estimated that Amazon brought in about 90 percent of revenue from prime subscriptions.
Why select a product that ships at a low speed with an additional cost when you could purchase a product with fast and free shipping?
To give a lift-off to your product’s visibility, you need to make it eligible for Amazon Prime. If you are unable to ship from a warehouse, you can make your items fulfilled by Amazon Fulfillment (FBA). This means that you ship your products to Amazon’s warehouses and they will take care of shipping, handling, and returns.
But unfortunately, FBA fees are generally not expedient for sellers. You can use their FBA calculator in order to calculate the accurate fees and determine if this process is for you.
Use a warehouse (or garage) of your own, as seller fulfilled prime area. This course of action has been introduced by Amazon which allows merchants to ship from their warehouses directly. This saves the fees and cuts the cost to you of FBA fees. You can find out more about the program on Amazon’s YouTube Channel.
2. Optimize product title.
Noticeably, your product title will have the greatest influence on product performance in search. According to Amazon, your title should include components such as:
- Brand
- Product type
- Product line
- Size
- Color
- Quantity
- Material or key feature
Your product title might look like this:
Brand Name + Series Name + Model Name + Form Factor + Unique Identifier (color, capacity, pack size, etc).
Look below at some of the useful ways to optimize Amazon product titles.
- Use tools like Keyword Inspector and Helium 10-Magnet to determine the best words by looking at competitor listings.
- Use special characters like & – etc. to add some style and break up phrases naturally.
- Make the length around 80 characters of your product title.
- Product titles should be filled with the product information and its distinguishing features rather than with rebate offers, keywords, claims, sales messaging or anything else. An example of a perfectly executed product title is KIND granola that offers useful information relevantly with proper naming convention.
This is an example of a clear and an informative title that is listed favorably by Amazon and clicked-on without hesitation by potential customers.
3. Optimize product description.
Get HTML text formatting and images into your brand registered products description with Amazon’s enhanced brand content.
The advantage of enhanced brand content is that you can spark your listing page with more graphics and visuals. Thus it will become easy for potential customer to read through and it also enables you to break up your product page into logical sections with headers.
You should also get some more visuals, photography and infographics prepared for EBC content instead of using same images in the image carousel on your listing because all EBC content is checked by people at Amazon.
If your brand is registered then you would create your enhanced brand content into your seller central account as:
An example demonstrating how to create your enhanced brand content into your seller central account.
Look at some of the below mentioned ways that can help you in optimizing your product description.
- Use capital letters to spotlight features.
- Add powerful taglines to split the description to make it easily readable.
- Explain why consumer is going to love your product by giving your product a narrative.
- Use explanatory language (e.g. vigorous, effective, strong, beautiful and smooth).
4. Optimize for Amazon SEO.
The first step is to understand Amazon’s search algorithm (A9) to rank your product at the top of SERPs. Amazon sorts results by relevance and performance factors.
Use Amazon keyword research…
