Author: Simonetta Lein / Source: Entrepreneur
You may have heard of the saying “Your tribe is your vibe.” But, what exactly is a tribe?
Social media is just like real life: you need friends and family to support you while you follow your dreams. You need to build that special trust that at first brings people to follow you and consider you their “go to” person. Consequently, when that trust cements itself, these same people will resonate so strongly with you that they will have your back, no matter what. They will support your message and share it on social media to a multitude of people. When this event happens, you have successfully created your tribe.
Building a tribe is something very dear to me, as I owe everything to my community. I built it by following two principles: coherence and the empowerment of others before myself. I post only when I feel I can enrich my followers and when I have a strong message. Herein lies a special type of power that the millennial generation knows better than anybody else, the true modern revolution: be everywhere with a click. That click carries a lot of responsibility. If you want to build a tribe, you must understand that who you are and what you stand for matters.
If you are ready for this adventure here are fifteen key points to build your tribe:
1. Learn from who you admire
Study successful profiles and get inspired by them. Get to know their minute details and intricacies inside and out for some inspiration and structure.
2. Speak from the heart
Find your own message: make sure it sounds clear and coherent. Before publishing, write down your posts in your platform’s backend or if you are old school in a journal. This way you can plan your week ahead and see how your social media page will look like.
3. Pick your platform thoughtfully
Understand what platform your message will resonate better with, and study their way of communication.
4. Be consistent
Your followers need to see that you are present. Repetition is key, but always do so…
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.