Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day.

It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland. But if our content is going to stand out in the crowd, we’ve got to get in touch with our funny bones.

With that in mind, here are 20 brand-new jokes that only a B2B marketer could love. As I said in my last funny post, there’s nothing like a good joke: And these are, believe me, nothing like a good joke.

20 B2B Marketing Jokes

Q: Why did the B2B marketing band play unplugged?
A: They refused to pay for amplification.

Knock, knock!
Who’s there?
Our new eBook!
Our new eBook, who?
Please fill out the following 17 fields for a free download of this punchline.

Q: How does a B2B marketer make her boat go?
A: She uses the sail’s force.

You need to know if your target audience prefers “Don’t Stop Believing” or “Wheel in the Sky.” It’s vital to understand your buyer’s Journey.

Q: Why did the B2B marketer give his pet owl a lollipop?
A: He wanted to make the hoots sweet.

Q: What’s a B2B marketer’s favorite zoo…