Source: The Content Strategist
How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently?
Contently partnered with Libris, a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more). We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results.
Here are a few major takeaways:
- 75 percent…
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