Author: Jordan Teicher / Source: The Content Strategist
1. Don’t refer to yourself as a thought leader.
2. Write complete paragraphs (looking at you, LinkedIn poets).
3. Ease up on the allegories.
4. Take the passive-aggressive email subscribe box off your blog.
5. If you’re going to critique something, call out real names and companies.
6. Don’t create your own buzzwords.
7. Remember that nobody cares about your business awards.
8. Remove all inspirational quotes from your social posts.
9. Stop writing on glass walls with a dry erase marker.
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