As platforms and technology have grown increasingly sophisticated, brands have more tools to create compelling stories. But more resources and customer touch points also mean that cutting through the noise is more challenging than ever.
Luckily, we are on the brink of a new age of digital storytelling, one that will be steeped in augmented and virtual reality experiences. Augmented reality is changing the game for good, because it enables organizations to bring consumers into their stories, rather than simply producing content for viewers to passively consume. With the recent rollout of Apple’s ARKit, which enables developers to build their own augmented platforms and experiences, 2018 is poised to be the year that augmented reality is no longer viewed as a novelty, but as a pillar of digital content.
Related: Expecting Revolutionary Innovation From Apple’s Reveal Event? You’re Missing the Point.
Some brands are ahead of the curve and have already experimented with augmented campaigns and physical experiences to immerse customers in more compelling stories. If you’re planning to explore ways in which your brand can jump on the augmented bandwagon, take a page out of these brand’s books.
MTV
The MTV VMA’s are used to raising the stakes. But historically, the production has relied on live performances and candid moments to hook viewers. This year, however, MTV decided not to rest…
