I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.”
If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste.
Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience.
I’m particularly fond of this other cool part:
They give you the freedom to be creative, experimental, or straight-up weird … as long as your content is built on a foundation that serves your audience.
It’s time to meet the first cousin of editing and proofreading — the 3Fs of editorial standards you can use to evaluate whether or not a piece of content is a proper reflection of you or your client.
1. Fitness
A simple question used to work for a fitness assessment: “Is this information relevant and useful for the audience I serve?”
That’s not enough anymore, because there’s no room for “Captain Obvious” content that might have passed that test before.
Don’t be afraid to address topics other people in your niche cover, but saying the exact same thing in the exact same way will make you think content marketing doesn’t work.
Remember the movie Legally Blonde?
Peppering your content…
