Want to engage with your audience and make more money? Try running a social media contest.

You probably enjoy trying to win stuff for free when other companies run similar contests, but you should also realize that those companies wouldn’t run contests if they weren’t profitable. You can follow their lead and set up your own fun-but-profitable contest, so long as you’re smart about how you set it up.

In this video, Entrepreneur Network partner Neil Patel walks you through the steps of how to make your own contest that actually ends up…