Author: Amanda Abella / Source: Business 2 Community
One complaint I hear often from business owners is how no one responds to their social media posts. More specifically, they complain that no one buys based on their social media copy.
If this is you, then the first thing you need to do is realize that social media isn’t necessarily to get people to buy. Instead, see social media as the first step in your sales funnel. You use social media to drive traffic or increase leads.
The second thing you need to realize is that not all social media platforms will work for you. For example, Facebook business pages don’t really work for me. I really just have one to run ads. On the other hand, Twitter and Instagram do work for me so that’s where I focus my attention.
And finally, we need to talk about social media copy. Quite frankly, some people really have no idea what they are doing. In this article, I’m detailing X tips for social media copy.
Don’t push products or services
The first tip for writing better social media copy is to avoid pushing products or services. Social media copy isn’t about “Buy here!” or “Sale! Sale! Sale!” Not usually, anyway.
Or, you can skip promoting a…
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.