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    Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

    Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

    Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

    Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

    The Trade Desk launched Galileo platform to activate first-part data

    The Trade Desk launched Galileo platform to activate first-part data

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

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      • Influencer marketing
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      • Ad Fraud
      Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

      Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

      Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

      Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

      Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

      Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

      Google Search update creates massive opportunity for data providers

      Google Search update creates massive opportunity for data providers

      The Trade Desk launched Galileo platform to activate first-part data

      The Trade Desk launched Galileo platform to activate first-part data

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

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        The Rise of Data Storytelling

        The Rise of Data Storytelling

        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

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        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

      • Content Marketing
        The Rise of Data Storytelling

        The Rise of Data Storytelling

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

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        How Content Consolidation Can Help Boost Your SEO Rankings

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        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

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        Which Content Marketing KPIs Should You Track?

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        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

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        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

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        The death of third-party cookies may be a blessing for retailers

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        Using SMS Marketing to Drive More Revenue & Engagement

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        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

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      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

        Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

        Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

        Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

        The Trade Desk launched Galileo platform to activate first-part data

        The Trade Desk launched Galileo platform to activate first-part data

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • Customer Service
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

          Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

          Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

          Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

          Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

          Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

          Google Search update creates massive opportunity for data providers

          Google Search update creates massive opportunity for data providers

          The Trade Desk launched Galileo platform to activate first-part data

          The Trade Desk launched Galileo platform to activate first-part data

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

          • Content Marketing
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

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          CollectiveAudience
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          3 Ways to Create a More Consistent Brand Image

          mm by Brian Petterson
          May 19, 2021
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          Image is everything when it comes to marketing your company, and consistent branding gives your audience an idea of what to expect from your products or services. A consistent brand image makes it easier for them to build positive associations and increases the likelihood that they’ll remember your brand after a few interactions.

          In this article, we’ll take a look at three of the most powerful ways to develop a more consistent image for your brand. If you’re looking for ways to implement these ideas in practice, don’t hesitate to check out our website to learn more about a leading digital strategy agency.

          RelatedPosts

          Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

          Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

          Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

          Start with Internal Branding

          You might think of brand consistency as only customer-facing, but the reality is that it begins with a consistent internal image. Focusing on your internal communications will help you create a more natural brand in the customer-facing areas of your business.

          Whenever possible, try to integrate brand values and ideals from the very beginning of the onboarding process. Consider offering your employees branded merchandise or giving them the opportunity to post about your brand online. External branding is more likely to succeed when the employees themselves have bought into the message.

          Work with Influencers

          Influencer marketing is a rapidly growing field, and this is the perfect time to jump in if you haven’t already. Collaborating with influencers gives you the opportunity to capitalize on their credibility and reach out to new audiences who are likely to be interested in your brand.

          Of course, influencer marketing only works when there’s a real alignment between the brand and the influencer. That includes everything from their personality to their existing audience. If you primarily sell to parents, for example, you should be looking for influencers who primarily cater to the same audience.

          Give Your Employees Visual Content

          If you want to achieve brand consistency, you first need to ensure that your visual content is the same across channels. You don’t want your customers to see a blurry or stretched-out version of your logo, especially when it’s coming from inside your organization.

          To make things easier for your team, set up a shared folder and add a set of images and instructions for your employees to use when posting online. Consider creating multiple versions of your logos to accommodate different settings—for example, you might want to make a streamlined version for profile pictures on social media. These steps will help you avoid any unprofessional posts that could negatively impact your brand.

          Brand consistency is easy to achieve at a small scale, but it gets more complicated when you’re working with a larger organization. These tips will help you standardize your brand across channels and present a more unified image to your audience.

          mp
          Brian Petterson
          Website | + posts

          Lead audience developer, manager. Passionate about all things digital media, marketing, social marketing, content marketing, and innovation. My passion is adventure.

          • Brian Petterson
            https://collectiveaudience.co/author/brianpetterson/
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            3 Market Research Platforms for Startups and Small Businesses
          Tags: Marketing strategycontentBrandInfluencersbranding
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          mm

          Brian Petterson

          Lead audience developer, manager. Passionate about all things digital media, marketing, social marketing, content marketing, and innovation. My passion is adventure.

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