Image is everything when it comes to marketing your company, and consistent branding gives your audience an idea of what to expect from your products or services. A consistent brand image makes it easier for them to build positive associations and increases the likelihood that they’ll remember your brand after a few interactions.
In this article, we’ll take a look at three of the most powerful ways to develop a more consistent image for your brand. If you’re looking for ways to implement these ideas in practice, don’t hesitate to check out our website to learn more about a leading digital strategy agency.
Start with Internal Branding
You might think of brand consistency as only customer-facing, but the reality is that it begins with a consistent internal image. Focusing on your internal communications will help you create a more natural brand in the customer-facing areas of your business.
Whenever possible, try to integrate brand values and ideals from the very beginning of the onboarding process. Consider offering your employees branded merchandise or giving them the opportunity to post about your brand online. External branding is more likely to succeed when the employees themselves have bought into the message.
Work with Influencers
Influencer marketing is a rapidly growing field, and this is the perfect time to jump in if you haven’t already. Collaborating with influencers gives you the opportunity to capitalize on their credibility and reach out to new audiences who are likely to be interested in your brand.
Of course, influencer marketing only works when there’s a real alignment between the brand and the influencer. That includes everything from their personality to their existing audience. If you primarily sell to parents, for example, you should be looking for influencers who primarily cater to the same audience.
Give Your Employees Visual Content
If you want to achieve brand consistency, you first need to ensure that your visual content is the same across channels. You don’t want your customers to see a blurry or stretched-out version of your logo, especially when it’s coming from inside your organization.
To make things easier for your team, set up a shared folder and add a set of images and instructions for your employees to use when posting online. Consider creating multiple versions of your logos to accommodate different settings—for example, you might want to make a streamlined version for profile pictures on social media. These steps will help you avoid any unprofessional posts that could negatively impact your brand.
Brand consistency is easy to achieve at a small scale, but it gets more complicated when you’re working with a larger organization. These tips will help you standardize your brand across channels and present a more unified image to your audience.