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  • Marketing
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    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Trending Tags

    • Digital Marketing
      • All
      • Performance Advertising
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • DPAA Digital Out of Home EVERYTHING
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      cannabis programmatic advertising

      How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      100 most valuable brands in the world in 2021

      100 most valuable brands in the world in 2021

      Can this company disrupt the entire digital out of home advertising industry?

      Can this company disrupt the entire digital out of home advertising industry?

      The next generation of facial recognition powered advertising

      The next generation of facial recognition powered advertising

      3 Market Research Platforms for Startups and Small Businesses

      3 Market Research Platforms for Startups and Small Businesses

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

      • Content Marketing

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

        The death of third-party cookies may be a blessing for retailers

        Daily Muslim

        YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

        An introductory guide to growth marketing

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          100 most valuable brands in the world in 2021

          100 most valuable brands in the world in 2021

          Can this company disrupt the entire digital out of home advertising industry?

          Can this company disrupt the entire digital out of home advertising industry?

          The next generation of facial recognition powered advertising

          The next generation of facial recognition powered advertising

          3 Market Research Platforms for Startups and Small Businesses

          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

          No Result
          View All Result
          CollectiveAudience
          No Result
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          31 Brilliant Social Marketing Campaigns

          mm by Peter Bordes
          June 13, 2018
          56
          SHARES
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          Share on FacebookShare on Twitter

          Author: Milveen Eke-Allen / Source: Business 2 Community

          One thing is for sure: There’s very little gray area when it comes to social marketing. In almost every case, it’s either brilliant or it’s terrible. For the brands that “get it”, social is a veritable gold mine.

          RelatedPosts

          How to Create a Social Media Post Schedule in Three Easy Steps

          3 Reasons to Hire a Social Media Manager

          CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

          The best social marketing strikes a balance among five goals:

          1. Raising brand awareness
          2. Building loyalty and advocacy
          3. Driving sales
          4. Increasing site traffic
          5. Soliciting feedback

          With $33 billion in ad revenue on the line, it’s clear that social marketing is more than just a buzzword and lip service. Companies are taking it seriously, and their customers are too.

          In this article, we’ll highlight 31 of the best campaigns and methods, giving you some insight into what works and why.

          1. Wendy’s Weaponizes the Clapback

          There’s brand voice, and then there’s Wendy’s. The company has taken to witty sparring matches on Twitter, and the risk is paying off. Wendy’s has won accolades from customers and media alike for removing the filter that we normally see.

          When a brand decides to stop talking like a brand, there’s a fine line to be walked between “genuine” and “trying too hard”. Wendy’s has managed to toe it perfectly. A quick Google search will show you thousands of articles written about the company, and it just reported its 17th straight sales increase.

          2. Nat Geo Taps Facebook for Photos

          My Nat Geo Cover Shot was a Facebook-powered contest, used to promote the CoverShot television program. It tapped the network of over 10 million people who had Liked the National Geographic page, allowing them to create their own cover via photos uploaded through the app.

          National Geographic connected with their audience by understanding the powerful link between photography buffs and nature. The contest allowed users to share their created covers, and in doing so, it entered them into a contest to have their photo featured in the magazine as well as an expenses-paid vacation.

          3. Oreo Dunks in the Dark

          Some of the best marketing moments are created by allowing a team to have autonomy. Oreo found that success in 2013 by taking instant advantage of an awkward power failure during the Super Bowl. The company’s spur of the moment, genius ad was retweeted more than 10,000 times in a single hour, and still gets engagement today.

          More brands are finding the second screen to be a welcoming home, but unfortunately, that also means that we see a lot of imitators trying to make lightning strike twice. The true spontaneity of Oreo’s tweet was the magic that made it a success.

          4. The ALS Association Gets Hot in the Cold

          Remember a couple of years ago when your friends were pouring buckets of ice-cold water over their heads? The ALS Ice Bucket Challenge struck a chord that led to viral success, and over $115 million donated to finding a cure for Lou Gehrig’s disease.

          This was a prime example of using social marketing for brand awareness. The ALS Association has long felt the challenge of being relatively unknown. But when everyone’s Facebook, Twitter and Instagram feeds are filled with videos, it’s hard to stay in the dark.

          5. The White House Has You Covered

          President Barack Obama entered the White House with a promise to make healthcare more affordable for all Americans. The Healthcare.gov website launch was marred by downtime, and the ACA itself had enough opponents that any campaign surrounding it was risky. So by asking people to share their story with the #GetCovered hashtag, the White House was facing its own giants.

          While the results of the Affordable Care Act can be argued to some degree, the success of the #GetCovered campaign cannot. With over 20 million more insured people to date, and a social campaign that told their stories, #GetCovered was a shot across the bow to would-be detractors.

          6. But First, Let NASA Take a Selfie

          NASA is a bit of a darling in the social media world. Between its NASA Socials program and the agency’s willingness to engage across different platforms, it has found advocacy far outside of the United States.

          For Earth Day 2014, NASA took an interesting approach and capitalized on an existing base of proactive users. NASA asked people to send photos of themselves from around the world. The agency then took the photos, melded them all into a gigapixel photo collage, and created an astounding map of the earth.

          7. Fandango Masters UGC

          Fandango strikes a fun balance with its Facebook-based caption contests. The company posts a photo or frame from a current movie, and asks fans to caption it. The chosen winner gets a pair of tickets to see the movie of their choice.

          The magic here is in how much engagement Fandango sees for a prize that costs them next to nothing. (We all know that the snacks and drinks are the money makers anyway!) The company knows that, for their fans, the prize is less about the tickets and more about the dopamine hit that they’ll get from seeing Likes pile up on their suggestions.

          8. The Legend of Harley-Davidson

          Harley-Davidson may still be the leading motorcycle seller in the United States, but even as worldwide demand continues to rise, the lumbering giant is seeing sales fall. A big part of this is due to Harley’s aging customer base. The company knows that it has to make a big push into messaging that resonates with younger buyers.

          The moto maker brought out the Live Your Legend campaign in early 2016, and has found some pretty great success. It currently has over 81,000 posts across Instagram, and over 100,000 more on Facebook. When you’re trying to raise the awareness of your brand to a younger market, there’s hardly anywhere better.

          9. Walt Disney Shares Ears, and Dollars

          Walt Disney’s liberal use of social has led to some amazing campaigns over the years. One of its most recent is also one of its most successful. The #ShareYourEars campaign encouraged Disney fans to share their photos with the hashtag. For each photo shared, Disney would donate $5 to the Make A Wish Foundation, up to $1,000,000.

          Disney followed an old rule of interaction – don’t make the user change their behavior. Park visitors are prone to sharing their selfies anyway, so the “feel good” benefit of adding a hashtag was an easy transition. The campaign surpassed even Disney’s expectations, eventually garnering over 200,000 shares, which Disney echoed by upping its donation to $2 million.

          10. WestJet Makes 12,000 Dreams Come True

          How do you own national media for an entire day, while involving every single person in your organization? If you’re WestJet, you perform 12,000 small “miracles” in 24 hours. From a hot meal for a homeless person to sending a veteran and his family to Hawaii, the company found ways to interact on a personal level with people from around the world.

          WestJet pulls on heartstrings through the video, and relied on the collective desire to do good through the holidays. We could say so much more, but this 4-minute video is a better use of your time.

          11. Heineken Brings Worlds Together

          In a timely move after a Pepsi ad flopped, Heineken found a way to raise conversation around its brand by showing that we aren’t so different after all. The video, and its associated #OpenYourWorld hashtag, has garnered nearly 12 million views in its first three weeks, and rave reviews from the media and customers alike.

          The video’s success can be attributed to having the courage to face tough scenarios. It focuses on hot-button topics in today’s climate, then shows how people of vastly different opinions can still work together. The placement of “having a discussion over a Heineken” only appears at the end of the video.

          12. BuzzFeed Makes Tasty Videos

          Tasty, a food-focused section of the BuzzFeed domain, follows the methodology that the brand uses elsewhere. List posts, tips, and reaction videos are the standard, but it’s the 1-minute recipes that are the star of the show. These videos garner tens of millions of views across the site, Facebook and Instagram, helping to raise awareness for the BuzzFeed brand of content.

          The key to Tasty’s success is in having quick, bite-size content that is also topical. You’ll see recipes for Super Bowl parties, Mother’s Day,…

          Click here to read more

          mp
          Peter Bordes
          Website | + posts

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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          Tags: social marketingBrand awareness
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          mm

          Peter Bordes

          CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.

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