4 Novel Trademark Developments We Saw in 2017

To date, 594,107 trademark applications were filed with the United States Patent and Trademark Office (USPTO) this year, which is a 12 percent increase from last year. Here are some of the most interesting trademark trends of 2017:

Make America…

In 2015 the non-profit organization, Donald J. Trump for President, registered the phrase “Make America Great Again” as a federal trademark with the USPTO. This year hundreds of people decided to take Trump’s trademark and add their own twist to it.

Related: President Trump Does This Every Morning — and There’s a Scientific Reason You Should, Too

Currently, there are over 150 active or pending trademarks with the phrase “Make America.” Some trademark applications that were submitted this year include: “Make America Date Again,” “Make America Thin Again,” “Make America Fresh Again” and “Make America Smart Again.”

Take a knee.

For the better part of 2017, debate and controversy surrounding the NFL national anthem boycott dominated the news. Several key phrases were born out of this movement, including the phrase “Take A Knee.”…