We live in the interconnected digital age. Technology and access to the world are available at our fingertips. The first thing you probably do when you wake up each morning is to check your social media accounts. You see what family and friends are doing and get updates from the entrepreneurs that you follow and are connected to. You take a little bit of what you see from others and model your social media accounts and postings to best portray you as a person and entrepreneur.
While there is a lot of good stuff happening online, there are definitely some things and strategies that you don’t want to model. The ability to portray an edited version of someone’s life has led to fake personas and an unrealistic look at entrepreneurship. It’s not uncommon to only see the good in someone’s life when you know there’s a flip side. You know that there is more than that and it turns you off. What you see is the pinnacle of an entrepreneur’s success but they leave out the 100 other steps it took to reach that success.
You need a loyal audience and customers to build a business that stands the test of time. You get loyalty when you make a deeper connection. The deeper connection comes from authenticity because people already know there’s more to the story. Here are four ways you don’t want to portray yourself online. They won’t form deeper connections and make the impact that you’re trying to make with your business.
The “Hustle 24/7″…
