For you as a founder, your product is your baby. Even before it comes to life, you already love it and want to grow and develop it the best way possible so it becomes a success. You start preparing early to avoid any hiccups.
Part of making sure it gets expert care as it matures is hiring the best people at the appropriate stages of its development. One of these critical stages is product design. The design is so important you’d want a professional to take care of it, right? But what if this part is best handled by you?
Related: Why Lisn Lost: It Got the Design Right, But It Didn’t Get the Right Design.
Below are the four main benefits of taking care of your baby’s design yourself:
1. You get to work from your experience.
I think designing a product is like writing a book. Can you write a darn good book about the year 3027? Yes. But writing from experience? That’s the Holy Grail. A real story, written from the heart and filled with emotion, will be more interesting than a fictional story.
If you’re creating a product out of an experience you had, you are better off designing it yourself. This is because only you feel the inspiration. You also understand the gap you’re trying to fill. Imagine designing a product for the military when you’ve never been a part of it in any capacity. How would that go? But if you’ve been in the military and seen a gap that needs closing, you’d know exactly what to create and how to design it.
Many products came to life because the founders needed them. Think Facebook, SnapChat, Oculus Rift, Skorch. These products succeeded because the founders set out to meet their own needs and put their hearts into the designs, at least at the start.
2. You get more freedom to customize.
A hands-on approach to product development also gives you the advantage of shaping your product’s and, generally,…
