Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?
The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.
In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.
Let’s jump right in.
1. Use Facebook Live
It’s no secret reaching people with content (organically) on Facebook is tough. In fact, it’s almost futile.
Unless you’ve got millions of fans, your organic reach is going to be tiny. Boosting posts is an option but likely not a sustainable plan for all your content.
But what else is there?
Well, one of the most underused forms of content promotion on Facebook is live video.
Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Even Facebook has dumped millions into paying influencers to use Facebook Live.
How do you use Facebook Live to promote your latest blog post? Go live and announce it. When you do, a notification is sent to all your followers and fans even if the video is only a few minutes long.
Buffer has done a great job of using live broadcasts to share new posts:
To execute the content promotion video through Facebook Live, show a featured image and talk about the key points of the post. Ask viewers to head to your site to finish reading it or to implement the tactics you talked about.
Even if you capture only a small percentage of your audience in the live session, your other audience members can click on the notification to watch the recorded version.
2. Create static Facebook videos
If producing live video content isn’t your cup of tea, don’t fret. Standard Facebook videos are still effective in capturing more organic traffic than a text or text-with-image post. Most content consumed on Facebook is video. That format generates the highest engagement rates of any post type.
Brands like HubSpot are taking full advantage of this strategy:
Using short video clips based on the latest blog post has helped drive tons of engagement. The 43-second Facebook video post – How to Write a Killer Email Signature – has over 423,000 views, 2,500 reactions, 1,600 shares, and 273 comments.
That’s massive organic reach even on a dying organic platform.
Take your next blog post and turn it into a short video by outlining your article tips. For example, if your article is “5 Tips…
