How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish — eight seconds. It goes without saying that people are hungry for content and consuming it at a faster pace than ever before. The on-the-go nature of content consumption demands immediate output.
To satisfy the need of instant gratification, marketers have to refine their content marketing strategy. Let’s take a look at four different ways instant gratification has changed content marketing and what lessons you can learn from it.
1. Snackable content.
Snackable or bite-sized content is becoming the norm in this digital era. When it comes to consuming content, your audience places a high value on their time. For that reason, you need to make sure that your content is short and concise, so it can be easily seen, scanned and shared on the go.
In addition, you might also want to make your content easy to absorb when it’s shared and viewed on social networks. Consider adding open graph (OG) tags to your website. OG tags are for social media what meta tags are for search engines. They create a beautiful preview on newsfeeds when your content is being shared on social networks. Since users will be busy scrolling down their newsfeeds to find the relevant content that grabs their attention, this preview hugely influences their decision to click on it or not. Before publishing content, you might want to check out how your posts will be previewed on popular social networking sites. By optimizing the preview, you can ensure that content created on those platforms is snackable.
2. Faster distribution.
It is not surprising that nearly half of your website visitors expect your site to load in less than three seconds. Even…
