The myth of content marketing runs deep.
We still think that if we build it, they will come. But it’s been proven time and time again that this strategy doesn’t work. It’s time to fix that.
My team at Convince & Convert and I today are releasing a new ebook:
4 Ways to Fix Your Broken Content Marketing: The Thoughtful Marketer’s Guide
This ebook isn’t a magic bullet for making your content marketing work. That doesn’t exist, unfortunately. What we do instead is take you through a step-by-step guide on how to define a data-driven content strategy that reaches your audience with relevant, timely, and useful content.
Once you’ve got that dialed in, we show you how to think beyond the blog and into more exciting content types that you can…
