Get your business and promotion schedule prepped for the busiest shopping season of the year.
Depending on the products and services you sell, you’re likely already thinking of ways to maximize your business for this coming holiday shopping season.
But even if you don’t sell traditionally “giftable” items (think web hosting or cybersecurity packages), you still might want to tap into the trend of increased spending. Many consumers are already in the spending mood, so why not capitalize on that?
While you’re getting together your strategy for business operations, remember that you’ll still need to get the word out there. Coming off a decent 2016 where holiday consumer spending went up, retailers and other businesses will be preparing some major marketing pushes this year. Now you just need to figure out how you’ll stand out above the crowd.
Staffing, inventory and cash flow are all going to be important this coming season. For marketing, keep these things in mind.
1. Think more value, not more discounts.
When people think of holiday shopping, they think of discounts. Because of that, almost everyone is offering discounts. To differentiate yourself, you don’t need deeper discounts, just a better story.
There’s a growing class of consumers who appreciate a connection with a brand, as they seek more authenticity in the brands they associate with. The best way to do that is to integrate storytelling into your campaigns. The now-famous “WestJet Christmas Miracle” campaign is a great example of how one brand became viral…
