The beginning of a year represents new opportunities for content marketers. In January, help potential customers get started on their new hobbies and activities, celebrate one of the greatest Americans, and reach out to your audience with trivia, college football, and serialized shows or articles.
Content marketing is the act of creating, publishing, and distributing content — such as online articles and YouTube and Facebook videos — with the goal of attracting, engaging, and retaining customers.
For online retailers, content marketing is one of the best ways to connect with shoppers since it is useful, informative, or entertaining, similar to what they might read in a magazine or watch on television.
Use the five suggestions on this list to get your company’s content marketing started in January 2018. Remember that good content marketing will emulate the sorts of articles and videos from professional publishers and broadcasters.
1. New Year’s Day How-to Articles and Videos
When the calendar resets on January 1, it is an opportunity to begin new habits and new hobbies. Your potential customers are going to search Google and Bing or ask a virtual assistant for how-to articles and videos related to their activities and aspirations for the new year.
For January 2018, create content that helps your shoppers get started on their new hobbies or helps them complete a New Year’s resolution.
Image: Annie Spratt.
For example, an online store that sells fitness equipment might publish articles or videos about weight loss, home exercise, or the best workouts for beginners. A craft supply retailer could post articles about getting started with knitting or crocheting. A kitchen supply store could release videos about home brewing or how to make artisan bread.
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