Ecommerce marketers can use structured data, HTTPS protocol, product content, clean URLs, and search intent to improve search rankings and increase website traffic.
Search engine optimization seeks to help search engines such as Google, Bing, and Yahoo understand a page’s purpose and content in the hope they will serve up a highly-ranked listing in search results.
An ecommerce business could spend months or even years optimizing search engine traffic. Some SEO techniques require wholesale changes in site structure, a nearly constant flow of new content, or days of keyword research.
But with a little development expertise or the ability to turn a phrase, there are at least five SEO tactics you could execute in just a few hours.
Structured Data Markup
Structured data give search engines “explicit clues” about a web page’s content. Google, as an example, uses structured data to recognize products on an ecommerce website and share additional information about those products in the form of rich results.
JavaScript Object Notation for Linking Data (JSON-LD) is an increasingly common format for implementing structured data. There are at least two benefits to using structured data markup with JSON-LD.
First, it may increase the likelihood Google or other search engines will display a page listing with rich results. Rich results, in turn, may encourage more searchers to click on a specific result.
Second, Google engineers and spokespeople have hinted that JSON-LD structured data may become a ranking factor — if it is not already. Google Webmaster Trends Analyst John Mueller, for example, said structured data “over time might flow into the rankings.” So adding JSON-LD structured data may impact rankings, too.
HTTPS
Everyone who has ever used a web browser is likely familiar with HTTP and HTTPS.
Both describe a procedure for communicating across a computer network, and both are widely used on the internet.
However, HTTPS — Hypertext Transfer Protocol Secure —…
