This story originally appeared on Bizness Apps
As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the game.
According to Hubspot, Facebook marketing can “help you get found more easily in search, create a community around your business, promote the content you create and develop a strong brand identity.” But let’s not forget about one of the most intriguing reasons to advertise on Facebook: lead generation. Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional. So, how can you use Facebook ads to attract new leads and turn them into paying customers?
The most effective way to drive new customers using Facebook Ads is to offer people something of value. Facebook Ads require you to provide an incentive to get people to click. They are most likely not thinking of buying something when they see your Ad on Facebook, so you have to be creative and efficient in grabbing their attention.
Here are 5 example of small businesses who created successful Facebook Ads.
1. Beericana: Giveaway
Beericana, a craft beer and music festival, wanted to launch a Facebook Ads campaign to bring more beer enthusiasts to the North Carolina event. They needed a quick and inexpensive way to sell more tickets, grow their email database and raise awareness for the festival.
In order to do all of the above, Beericana created a special giveaway that could be promoted through the Facebook ad (see below). To enter the giveaway, people simply had to input their email address and phone number. After signing up, these subscribers received targeted emails promoting the festival tickets.
The results were staggering:
- 45,000 Facebook Ad impressions in 12 days
- 500+ email and mobile number captures
- 25x return on Facebook Ads campaign spend
- Over $5,000 in ticket sales
Pro Tip: The creative accompanying the ad was a highlight video from the previous year’s Beericana instead of a static graphic promoting the prize package. Videos have a higher conversion rate than photos and, in this case, the audience was really able to visualize the event.
2. Erika Volk Fitness: Free class
Their goal was to gain a more predictable, steady way to target ideal customers and get them onto the email list (the online…
