Have you ever seen an article or blog post that was average at best but had tons of shares, likes and comments? You might have thought, “My stuff is way better than that! Why aren’t people sharing it?” My brother Matthew and I have been writing for our own sites and other publications, like Entrepreneur, for many years now, and I remember feeling this way in the beginning.
When you’re first starting out as an entrepreneur and you’re creating content — whether it’s blog posts, white papers, social media post or e-books — you can’t expect tons of interaction right off the bat. But, what about after you’ve been at it a while? If you’re still not seeing much sharing going on, what can you do to step it up?
Content is king . . . right?
You’ve heard that it’s all about the content: If you produce compelling, well-written pieces, everything else falls into place.
Well, that’s not necessarily true. Yes, of course it’s important to produce good content. You want people to want to read what you write. That’s definitely the first step. But, it’s not enough. Getting people to share what you’ve written takes more than writing ability. As with so many aspects of entrepreneurship, your ability to get your content shared has more to do with relationships than anything else. Follow these tips to see your content spread like wildfire!
1. Sharing is a two-way street.
If you want others to share and talk about what you’ve written, one of the best ways to get the ball rolling…
