Author: Kelsey Humphreys / Source: Entrepreneur
If you don’t know who Candace Cameron Bure is, perhaps you know her famous character, DJ Tanner, from the popular early 90s sitcom Full House, and now Fuller House. You may remember her as what most would consider the “token conservative” host on The View in 2014, a contestant on Dancing With the Stars that same year, and she has also starred in over 14 — 14! — Hallmark Channel movies and specials in the last decade. She is also a New York Times bestselling author of five titles, the most recent of which, Kind Is the New Classy, was just released.
Most of those accomplishments came after a decade on hiatus from the entertainment industry. Whether you agree with her values or not — Bure is open about her Christian faith and conservative ideals — you have to admire not only her comeback, but the brand she’s built since. Her sixth book is already in the works, she just launched a line of products with DaySpring Cards, and she has over 3 million followers who hang on her every Instagram Story.
So, how did she do it? If you’re an influencer, author, speaker or entertainer who wants to build a massive personal brand, read on for tips on how you can build yourself into a megabrand like Bure has done.
Be yourself … by figuring out who you are.
“No matter what you’re doing, no matter what business or industry you’re in, is to know who you are before you go out into it,” Bure shared, “because the world and the culture will try to tell you who it thinks you should be. and if you don’t know, that’s when you’re gonna get tripped up.”
She explained that growing up working with adults as a child, and then leaving that industry to focus on her faith and her family, allowed her to find herself relatively early on. She is secure in her foundational principles that “my ultimate success is in my relationship with God and to leave a legacy with my family.” Her priorities and boundaries guide her projects and brand partnership decisions. To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself.
Not sure where your uncrossable lines are? Unsure of your priorities? Get sure. To do that, you need to basically apply the classic “How Do You Like Your Eggs Exercise” from the movie Runaway Bride to every area of your life. Take some time off from the hustle, get quiet and really get to know yourself. Ask yourself some hard, deep questions. Where do I want to go? Who do I want to be? Who do I want to serve? When am I most confident? What do I love? What do I hate? Why? Why am I doing this at all — tackling this work or creating this art or building this business?
“I knew what I wanted to accomplish and I knew where my roots were and I knew what my purpose was and what was important to me and set up those boundaries, and prioritized so I would know that when…
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