graphicstockArtificial intelligence and machine learning are often associated with tech giants like Google and Amazon that have created the most popular machine learning libraries and platforms. Since efficient AI/ML solutions require vast volumes of costly data to train, small companies are often reluctant to integrate AI into their business workflow. These worries are overblown though. These days, turning your small business into a full-fledged data-driven company might be easier than you think. To prove this, here are five easy tips on how to kickstart AI transition of your small company right now.
Intelligent CRMs
CRM systems are designed to compile information about consumers across different channels (e.g email, phone, social media) and to provide sales forces with an integrated environment to manage interactions with current and prospective consumers, and automate marketing and lead generation.
These days, small businesses can benefit from AI functionality embedded into popular CRM platforms like SalesForce. In 2016, SalesForce launched its Einstein AI, which allows developers to integrate AI functionality into their CRM applications on top of Salesforce. Einstein AI can help small businesses analyze consumer sentiments in recorded phone conversations, emails, social media posts and customer reviews, evaluate the customer feedback, and adjust marketing and lead generation activities accordingly. Sales persons of small businesses can get a better understanding of customer intents in inquiries to automatically route leads, personalize marketing campaigns and more. With AI-enabled CRM, small businesses can automatically get more insights from their customer data and make their marketing and sales teams more efficient and consumers more satisfied.
Intelligent customer service solutions
Customer service and support are one of the key components of efficient customer retention and satisfaction. However, the quality of customer service might deteriorate when support agents have to perform menial and repetitive tasks instead of focusing on unique support experiences for consumers.
To make support agents more efficient, small businesses can integrate AI software into in-house customer services. Such AI solutions as Digital Genius, for example, can suggest or automate answers, and classify tickets and messages to quickly route them to the right team, freeing up your support agents’…
