If Facebook and LinkedIn don’t cut it, try these other social media networks.
In 2008, there were 100 million users on Facebook. Fast-forward 10 years, and 2.19 billion active users are on the platform. It’s safe to say that social media has seen ample growth.
However, such rapid growth comes with its own set of challenges. From fake news to data breaches and an incredibly crowded marketplace, sometimes it feels like these platforms are simply so big that the companies can’t even control them. Of course, that doesn’t mean they’re slowing down any time soon. In fact, their rampant growth is actually helping pave the way for other, more effective digital platforms.
These niche social media platforms are tailored specifically to certain groups of people or industries, offering a more personalized approach to connecting with others who share common interests and goals, in addition to discovering new opportunities and receiving curated content.
“The key here is finding the right platform that allows the user to cut through the noise to achieve their intended goal,” says Anis Bennaceur, co-founder and chief marketing officer of Mixer, a private network for creatives. “No two industries are created alike. Different user needs require different social ecosystems for professionals to connect, engage and collaborate.”
From Mixer to SERMO, a network for doctors, and Spiceworks, for IT professionals — more and more niche networks are appearing, each with the intention of offering an easier way to connect with the right people and access the right information. To learn more, here are six niche social media networks.
Mixer
With Mixer, the term “starving artist” might soon be outdated. By providing a private digital network for professionals in art, fashion, entertainment, music and various creative industries, the platform is helping to build a creative middle class by making connections and opportunities more accessible. With a thorough vetting process, a small monthly subscription fee and a digital framework in place that makes it easy for members to personalize their profiles and import work to an online portfolio,…
