In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021.
But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strategic social media marketing objectives? Better yet, how many of you can say you have well-defined, relevant and measurable goals outlined within your social strategy?
As a marketer, you know there can be no strategy without goals. Goals are the foundation of your strategy, guiding every decision and tactic that comes next. But how do you define those goals?
The truth is there’s a lot to consider such as your industry, overall business objectives, budget and resources. With that said, whether you need to start from scratch or it’s time to give your goals a refresh, here are a few questions you should be asking yourself along the way:
#1 – How does social media map to my overall marketing objectives?
Your social media marketing efforts are an integral part of your entire marketing strategy. As such, the goals you set should absolutely support what you’re trying to achieve at…
