Are you looking for new ways to drive conversions—signups, product demos, website visits, etc.—on social media? Of course you are.
That’s why we sat down with Hootsuite’s social marketing lead, Amanda Wood. She gave us the dirt on the best ways to drive conversions based on her experience with Hootsuite’s social media strategy.
1. Write clearly and succinctly
With all the noise on social networks these days, you need to get your point across quickly.
“Clear and crisp copy is always the goal,” says Wood.
You only have a few seconds to get the reader’s attention and convince them to take an action.
Here’s how to ensure your writing is as clear as possible:
- Simplify. Take out unnecessary words and replace longer ones with shorter alternatives (write “use” instead of “utilize,” for example). We like to use Hemingway App to make sure our copy isn’t overly complicated.
- Edit (at least twice). Whether you’re an expert writer or a beginner, everyone makes mistakes. By carefully reviewing your work, you might notice inconsistencies. If you don’t have time, ask a colleague to proofread for you. Or check out these 12 Quick Editing Tips for Social Media Pros.
- Remove jargon. Jargon makes your copy harder to read. Swap out industry-specific terms for plain language. For example, instead of “Use our cloud computing software to uncover insights about your target consumer,” try “Use our platform to better understand your customers.”
- Write for your audience. When you understand who you’re speaking to and why, it’s much easier to tailor your copy to your audience’s needs.
- Include an effective CTA. Your call to action should set an expectation for what’s coming next and clearly state how the reader will benefit, as most of us are driven to do things based on incentives. In Wood’s words, “Your audience should always know what to expect when they click through. Nothing should be a surprise to them…otherwise that’s clickbait!”
2. Put money behind your top-performing organic content
Social media marketers are often running multiple ad campaigns at once. It can be hard to keep track of them all. To save time, Wood uses AdEspresso’s Automatic Page Post Promotion feature to automatically boost content that’s doing well organically.
You can choose the type of posts you want to boost, how long they’ll be promoted for, and when to boost them with ad money. For example, you…
