The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure to members of Gen Z means that companies and marketing agencies alike have had to switch communication channels and refocus on what’s important to young consumers.
Customer engagement through social media platforms like Facebook, Snapchat and Instagram has become a crucial component of any successful marketing strategy. As the world of social media marketing changes quickly, it’s important to stay up to date on trends in the industry so that you can create the most successful engagement strategy possible. Here are 7 trends in social media marketing that will dominate in 2018.
1. A focus on hiring talent for content creation.
In the past, many companies hired freelance writers to create content for their social media accounts. They would then cross-promote new content across platforms. The increased prominence of social media platforms as a method of engaging young consumers will push marketing firms and companies to hire their own employees to focus on content creation.
As young consumers spend a great deal of time engaging with brands on social media, it’s imperative that brands post content that is not only relevant to their target audience, but created specifically for the platform it’s being posted on. The type of content that is best for Facebook is very different from the type best for Instagram, which means that companies have to hire experts in the content-creation space to manage their accounts. Marketing strategies often take time to create and implement, so hiring in-house talent for social media marketing is a great way to ensure success in the space.
2. Increased emphasis on video content.
More and more content strategists are focusing on video content rather than pictures for brand marketing. Expert marketers have found that effectively engaging their target audience is much easier through video. However, it’s important to make sure that the video content you produce is closely aligned with your brand image and connects with your users.
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