Everything seems so fast-paced these days: You go to bed one night and wake up the next morning to the announcement of an entirely new technology, or a breakthrough on a project that seemed far-fetched until, well, this moment.
If you personally have issues with the speed of change, imagine what companies contend with: To keep up and stay relevant, they have to adapt their branding, marketing and sales efforts at a pace at least as fast as that of the new techologies’ debuts.
Gone are the Mad Men days of designing billboards and magazine ads (those jobs still get done, just in a different way and with different tools). In are the days of instant publishing. Despite the changes that the marketing industry has experienced, though, there are still some old-school branding and marketing strategies that work as effectively as before. Just because they seem old-fashioned doesn’t mean they’re out of date.
Here are eight aged but still workable branding and marketing strategies that are as effective in 2018 as they were back in the day.
Business cards. Business cards are less common now that text and email are so prevalent, but they’re still as effective as ever. Rather than simply telling someone what you do and asking them to email you if they’re interested, (though they may not remember your email address), a physical business card is more personal.
Business cards visually represent you and your brand — they have your logo and contact information, which will visually stand out in your prospect’s mind. Moreover, not only do business cards stand out visually, but because you made a physical, personal connection, the next time that prospect needs your company’s type of services services, he or she will likely contact you first.
Snail mail. Who doesn’t love getting a personal letter? Unfortunately, nowadays, mail most of the time is just bills and advertising disguised as letters or important documents. You on the other hand don’t have to trick consumers into opening your mail, in order to have a successful snail mail campaign. Although impersonal ads are disappointing, coupons and discount notifications are not.
Public talks at events. Speaking at events…
