Author: Antonia Hite / Source: Business 2 Community
Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees.
Whether your company’s goals are increasing your social media following, driving traffic to your website, or adding to your team by attracting new candidates for hire, look no further than the people that surround you every day. Your employees can enrich your social media content offering and provide up-close and personal perspectives on what it’s really like to work at your company. In fact, employees are twice as trusted as a CEO or senior executive.
Here are 8 tips to leverage your employees as social media brand ambassadors.
1. Establish goals for each platform
Each social media platform has different strengths and weaknesses. Platforms differ in their users—your audience, in their rules for posting, and in offerings for business. Your goals should differ accordingly. A goal for your Twitter account might be driving visitors to your website, whereas an Instagram goal might be to showcase your product or service visually or to target a younger audience. So be sure you not only select the right social media platforms to use, but also take the right approach for each individual platform.
2. Establish company-wide standards for posting on each platform
Before encouraging your people to get involved and post about your company on Social, it is essential to establish company-wide standards for talking about your company. Should your employees tag your company when they post? Are there specific hashtags that should be used on certain platforms? Can your employees mention clients? How so? Which platforms, if any, are acceptable outlets for informal company culture-related material? Who should respond to comments, and when is it time to get higher-ups involved? These questions and more should be crystal clear in the minds of…
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.