From being on the New York Times bestseller list to modeling for Ralph Lauren, dog influencers (OK, their owners) are making a lot of bones being entrepreneurs.
When it comes to entrepreneurs, they come in all shapes and sizes — and now species.
In the past few years, there has been an explosion of dogs — OK, their owners — being paid to promote products, services and brands.
Known as pet influencers, these canines are part of the world of influencer marketing, in which social media accounts with big followings are cashing in by working with brands. And while celebrities, models and leaders have been tapping into this opportunity for some time, dogs (and other pets) are becoming more in demand.
“Brands are becoming more and more interested in working with animals,” says Kyla Brennan, the founder of HelloSociety and its sub-brand WAGSociety, which focuses solely on animal influencers. “Pet influencers bring countless…
