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A joint-study by marketing professors from the Kellogg School of Management, Columbia Business School, Haas School of Business, Graduate School ...

Kubient identifies SYNTHNET, a new form of mobile app advertising fraud

by Audience Team

December 3, 2020

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Fraud scheme targeting the mobile app space and evading detection from traditional linear fraud systems identified by KAI platform NEW ...

Ad Tech News from the frontlines: KUBIENT KBNT discovers new ad fraud scheme, THE TRADE DESK TTD live sports defecting to CTV report, ADWEEK are ad tech IPOs back & MORE

by Audience Team

October 19, 2020

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A New Form Of Ad Fraud Called Weasel Injection Was Discovered By Kubient NASDAQ: KBNT Artificial Intelligence - Kubient Wease.IM, ...

How Click Fraud is Hurting The Affiliate Industry

by Connor Hennessy

May 11, 2020

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Affiliate fraud is the most harmful and damaging activity that occurs in the affiliate marketing industry. In 2020, it’s the ...

3 ways ecommerce sites can prevent friendly fraud

by Peter Bordes

April 4, 2020

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Important fraud prevention insight for retailers and eCommerce merchants. Fight Return Fraud With These Three Strategies Most brick-and-mortar stores have ...

6 ways advertisers can fight location based ad fraud

by Peter Bordes

March 3, 2020

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By Patricio Robles for eConsultancy According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the ...

How Click Fraud is Killing Your Blog Earnings and ROI

by Audience Team

February 26, 2018

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Soon enough we may find that we are no longer just running a website or blog, but now a fully ...

Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

by Audience Team

April 15, 2021

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Kubient (NASDAQ:KBNT) announced that digital advertising industry veteran with 15-years experience Leon Zemel has joined as the new Chief Product Officer. Most recently, he was the ...