Ad fraud detection hindered by consumer privacy?


A joint-study by marketing professors from the Kellogg School of Management,…

How Click Fraud is Hurting The Affiliate Industry


Affiliate fraud is the most harmful and damaging activity that occurs in the…

How attention advertising metrics differ from traditional ad metrics like impressions and clicks


Attention metrics differ from traditional advertising metrics like impressions…

Collective Audience Appoints Technology Visionary, Investor, and Executive Leader, Peter Bordes, as Chief Executive Officer


Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience based…

Ecommerce and Online Privacy Concerns


While an overwhelming majority of consumer purchases are made in…

2020 Roundup: SaaS Platforms Utilizing Artificial Intelligence & Cloud Technology


Artificial intelligence has become increasingly commonplace in virtually all…

Who’s really behind your declined orders?


The Top Tricks Fraudsters Use To Disguise Their Identity As an E-Commerce…