The other day, I was talking to a friend who has a very cool business. Lots of customers, lots going on, very profitable.
He just has one annoying problem: He’s had a really hard time finding strong writers.
He tried a bunch who have a decent knack for putting words together, but not much understanding of business strategy, so he spent hours (that he does not have) explaining basic copywriting techniques.
The other bunch he tried are strategic ninjas. Also rock stars, gurus, and warriors. The ones who “sell ice to Eskimos.” Who eat powerhouse copy strategy for breakfast. Raw. Whose copy grabs you by the throat and won’t let go.
The only problem is, his customers hate that kind of copy. It doesn’t work — at all — for his audience.
“Dude, I have a whole list of writers I can recommend to you,” I told him. And there was literally a sigh of relief. He’s talking right now with some well-qualified, smart, strategic writers — the kind who don’t make everything sound like a boot camp.
You can get on that list.
These are the writers I recommend when a project needs someone who can convince without hype. It’s our list of Certified Content Marketers, and the course that leads up to getting on that list is open for registration today.
Now, taking the course doesn’t guarantee you a spot on our recommended list. Someone on our editorial team reviews every applicant carefully, to make sure they have the chops. We have to see…
