BrewDog released a ‘beer for girls’ called Pink IPA that’s intended to satirize the beer industry.
This story originally appeared on Business Insider
BrewDog’s attempt at a “satirical protest beer” for girls is falling flat for many women.
On Tuesday, the craft brewer released Pink IPA, a beer “satirically dubbed Beer for Girls.”
“BrewDog will be using its most iconic beer, Punk IPA, as a weapon in this fight, packaging it in lurid pink and renaming to Pink IPA — a send-up of the lazy marketing efforts targeting the female market,” the brewer said in a statement.
The company is also serving the beer at 80 percent of its standard price to customers who identify as women, as a nod to the gender pay gap, as well as donating 20 percent of profits to organizations fighting gender inequality.
However, while…
