Social Media Lab April Wrap Up
April was a busy month in the lab!
We are constantly testing many different aspects of social media (both paid and organic) so that you don’t have to guess what works or doesn’t work.
Since my last wrap-up we published our findings from 4 experiments.
Does Visitor Time On Your Website Make for Better Ad Traffic?
This is a really interesting study by Jason How you won’t want to miss.
We’ve heard time and time again, on forums, blogs, and even Facebook has said that these audiences are some of your most loyal fans and that creating audiences for ads based on who stayed on your site the longest was a must.
But we couldn’t find any hard data to prove this.
Our Hypothesis:
You can listen below to hear our results on the podcast or go to the post and read more.
Should You Post Photos with Links or Formatted Link Posts on Facebook?
If you’ve paid attention to changes to Facebook’s news feed algorithm over the years, you know that photos have always tended to get more reach compared to links.
You’ll also recall…
